Principles of MarketingEnrol
Module Start/End Date: October 13, 2025 to March 31, 2026
Enrollment Period: October 13, 2025 to March 31, 2026
Programme Area: Discipline-Specific Modules
Cluster(s): Business & Management
Institution: Ngee Ann Polytechnic
Duration: 24 Weeks
Delivery Mode: Self-paced
Enrollment Eligibility: All
About this Module
This module provides general knowledge on the Principles of Marketing for learners who do not have any marketing experience. The goal is for learners to successfully acquire and apply basic knowledge when exposed to the marketing environment and see how marketing concepts are applied in the real world. The topics covered are: 1. Introduction to Marketing 2. Understanding Consumer Behaviour 3. Marketing Research