Marketing of Financial ServicesEnrol

This 5 hour, online module has two topics. These are External Environment (2.5 hours) and Stakeholder Environment (2.5 hours). Topic 1 (External Environment) You will learn the importance and the key factors of scanning the external environment. After this session, you will be able to: 1. Define the financial services environment (skip this sub-topic if you have covered it in Stakeholder Environment, Sub-topic 1); 2. Explain the importance of scanning the financial services environment (skip this sub-topic if you have covered it in Stakeholder Environment, Sub-topic 1); 3. Distinguish the external environment from the stakeholder environment (skip this sub-topic if you have covered it in Stakeholder Environment, Sub-topic 2); and 4. Explain the importance of the factors that affect the external environment. These factors are technology, economic, political/legal/regulatory and social/cultural. Topic 2 (Stakeholder Environment) You will learn the importance and the key factors of scanning the stakeholder environment. After this session, you will be able to: 1. Define the financial services environment (skip this subtopic if you have covered it in External Environment, Sub-topic 1); 2. Explain the importance of scanning the financial services environment (skip this sub-topic if you have covered it in External Environment, Sub-topic 1); 3. Distinguish the external environment from the stakeholder environment (skip this sub-topic if you have covered it in External Environment, Sub-topic 2); and 4. Explain the importance of the factors that affect the stakeholder environment. These factors are customers, competitors, employees, suppliers and the community.