Introduction to Public RelationsEnrol

Module Start/End Date: April 14, 2025 to September 30, 2025
Enrollment Period: April 14, 2025 to September 30, 2025
Programme Area: Discipline-Specific Modules
Cluster(s): Design, Media & Humanities
Institution: Ngee Ann Polytechnic
Duration: 24 Weeks
Delivery Mode: Self-paced
Enrollment Eligibility: All
About this Module
This module introduces you to the basic principles and practices of public relations. You will see some examples of the tools and techniques used in public relations programmes that practitioners use. You can also see how companies use social media through their public relations efforts to build relationships. What You'll Learn The following topics will be covered: 1. Core Concepts in Public Relations 2. Media Relations 3. Corporate Relations 4. Consumer Relations 5. Employee Relations