Introduction to Public RelationsEnrol

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Programme Area: Discipline-Specific Modules

Cluster(s): Design, Media & Humanities

Institution: Ngee Ann Polytechnic

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Delivery Mode: Self-paced

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About this Module

This module introduces you to the basic principles and practices of public relations.  You will see some examples of the tools and techniques used in public relations programmes that practitioners use.   You can also see how companies use social media through their public relations efforts to build relationships. What You'll Learn The following topics will be covered: 1. Core Concepts in Public Relations 2. Media Relations 3. Corporate Relations 4. Consumer Relations 5. Employee Relations