Introduction to Public RelationsEnrol

Module Start/End Date: April 01, 2024 to September 30, 2024

Enrollment Period: April 15, 2024 to September 30, 2024

Programme Area: Discipline-Specific Modules

Cluster(s): Design, Media & Humanities

Institution: Ngee Ann Polytechnic

Duration: 26 Weeks

Delivery Mode: Self-paced

Enrollment Eligibility: All

About this Module

This module introduces you to the basic principles and practices of public relations.  You will see some examples of the tools and techniques used in public relations programmes that practitioners use.   You can also see how companies use social media through their public relations efforts to build relationships. What You'll Learn The following topics will be covered: 1. Core Concepts in Public Relations 2. Media Relations 3. Corporate Relations 4. Consumer Relations 5. Employee Relations