MICE ManagementEnrol

This topic aims to equipment the learner with the essential parts of how an exhibitor begins the process of booth planning when taking part in an exhibition.  From the initial beginning of justifying a purpose in participation for a trade show, to the preparation needed during pre-show, show day and post show as well as how to validate the success of the participation through analysing of data collected during the entire event. with these it will provide the learner a holistic overview to enable him or her to apply to their exhbition event planning.

The content covered are as follows:

• 1.1) Objective for Participation
• 1.2) Why do Exhibitors Exhibit?
• 1.3) Promoting, Launching and Selling
• 1.4) Assessing, Learning and Interacting 
• 1.5) Return On Investment

• 2.1) Essential of Planning for a Trade-show

• 3.1) Associated costs Trade Show Participation
• 3.2) Aesthetics and Logistics of a Exhibition Booth
• 3.3) Data Collection and Analysis

• 4.1) International Exhibiting
• 4.2) Pavilion, Exhbiting on a Budget?